This campaign introduced the game President on Let’s Play Cards with a playful Google ad campaign full of humor and bold visuals, highlighting the thrill of becoming “President.”
Project details
The visuals featured diverse, unexpected characters celebrating at a podium, with a cheering crowd to emphasize the fun, election-inspired theme. Typography and call-to-action text were crafted to be bold and inviting.
Concept
The tagline “Be the next President” and inclusive characters showed that anyone can rise to the top, making the campaign fun for everyone. The final campaign drove strong engagement, with a CTR above industry averages.
