In this project I developed a visual identity for a brand new music festival. I worked strategically, and developed a strategy that defined guidelines for my work.
Concept
Rockin' indie is a festival that finds new and "untouched" indie rock artists and give them a platform that lifts them into the spotlight, and by doing so also introduce the audience for artists they have never experienced before.
The festival is for those particularly interested who are looking to discover new music within the indie rock genre and who want an authentic music experience in an intimate atmosphere.
The festival can be described as authentic, intimate and burgeoning.
