In this project I developed a visual identity for a new indie music festival, combining strategic and creative elements to define guidelines for a strong, authentic brand.
Project details
Hand-drawn typography, cassette graphics, and earthy colors convey a nostalgic, indie spirit. The visuals were applied across posters, tickets, and merchandise.
Concept
The result is a consistent, recognizable identity that appeals to indie music lovers and reflects the festival’s raw, authentic vibe.
